Brand Story

Born from a love of nostalgia, nature and the freedom of self expression, Forget Me Not Lab is a creative space where boho spirit meets soulful craftsmanship. Inspired by the delicate wildflower that symbolises remembrance and lasting beauty our pieces are made to evoke emotion, tell stories and connect women with their truest selves.

Every t-shirt, leather bag, sandal, and hat is designed as a wearable memory, rooted in earthy elegance and crafted with care. The “Lab” is our playground: a place where tradition and experimentation meet where textures, materials and mood are mixed into something timeless yet unexpected.

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